• Designed and delivered executive dashboards, KPI scorecards, and business performance metrics, empowering leadership to proactively manage operations and make strategic decisions.

• Led cross-functional initiatives to optimize processes and elevate operational efficiency, achieving measurable cost reductions and faster turnaround times.

• Built and refined reporting frameworks to monitor departmental budgets, track marketing ROI, and ensure alignment with company financial goals.

• Partnered with department heads to analyze and resolve process bottlenecks, implementing system enhancements and redesigns that improved productivity.

• Developed and disseminated strategic communications (including C-level announcements and recognition campaigns) to reinforce company vision and drive engagement.

• Oversaw critical business systems, conducted data audits, and implemented automated workflows that increased accuracy and saved hundreds of manual hours annually.

• Managed sales operations and top-of-funnel activities, building prospect pipelines and scheduling external sales meetings to support revenue growth.

• Created revenue and KPI trackers to monitor business development performance and identify opportunities for improvement.

• Acted as liaison between Marketing and Business Development to align external campaigns with sales strategy, ensuring cohesive messaging and measurable impact.

Executed site redesign and relaunch (Traffic increased 60.5%, affiliate link sales grew 10%)

Supported management of the entire project lifecycle for 5 social media campaigns, 4 newsletters and 6 editorial posts (social following grew 110%)

Collaborated with national brand partners for 3 editorial campaigns

Facilitated project update meetings when necessary and created presentation decks

Acted as project management lead of 3 apparel collections

Acted as a liaison between manufacturers and management

Monitored project tasks on an ongoing basis and evaluated progress weekly

Updated timelines when necessary

Created and executed retail purchase orders

Oversaw production of orders from receipt to delivery to customer for 10 client accounts

Assessed production timeline risks weekly and collaborated with managers to find solutions

Established and maintained accurate and up to date production order logs for each retail client account

Facilitated weekly cross functional project timeline update meetings for each retail customer

Managed unique item numbers (SKUs) for each license used by clients

Facilitated daily communication between factories and retail client accounts

Managed the launch of The NAMD Advocates (a subsidiary of Keri Gray Group)

Managed the entire campaign process from initial development to project execution

Prospected and Recruited the creative team (photographer, videographer, art director)

Facilitated weekly update meetings for the duration of project

Developed campaign assets and assisted in building out campaign content calendar

Utilized Facebook Business Manager to facilitate posting on Instagram and Facebook as needed

Collaborated with internal stakeholders such as regional community marketing teams, to research new location markets

Documented and followed up on important actions to keep projects on time

Curated a selection of an average of 35 graphics for 5 new restaurants while keeping up to date with construction timelines

Created visual layout of restaurant art using Adobe Illustrator for installation team use